- Posted by: Jade Brindley
- Category: Uncategorized
When it comes to business development, you’ve got two choices – recruit or outsource.
While there are benefits to both, if you’re a small or start-up business, hiring a permanent, full-time business development team can be expensive, and you may have to wait a while before you see a return on investment.
That’s where external business development consultants come into their own.
They can bring a fresh pair of eyes and a new perspective to your business, not to mention a wealth of knowledge, skills, and expertise.
Here, we look at the seven benefits of working with a business development consultant.
Perhaps the most significant advantage of working with a business development consultant is the level of experience they will bring to your business.
Most consultants spent many years in business before starting to provide consultancy services, so have been there, done that, and got the T-shirt.
They’ll have experienced situations and challenges that, as a new business, you may not have had to face yet, so can help you navigate the best way through.
Whether a consultant specialises in your industry or brings a broad experience of business in general, that sort of time-served insight and support can add tremendous value.
Skills and expertise
Closely linked to the above point are the skills and expertise that a business development consultant can bring. Again, they’ll have built up their knowledge, skills, and expertise throughout their careers, which is a valuable resource you can tap into.
Whether they’re a sector specialist that you bring in to solve a specific problem or a general business trouble-shooter who can get your enterprise back on a more even and sustainable footing, what you’re really paying for when you hire a business development consultant is access to their skills and expertise.
Sometimes, running your own business can get so busy and isolating that you can’t see the wood for the trees. You can get so close to the problem that you can’t see the best solution, even if it’s staring your right in the face. It’s also easy to get swept up in the emotions of running a business and doing what feels right, which might not be the best way forward.
An external business consultant can bring an impartial, objective, and – crucially – dispassionate viewpoint to your business.
The best business consultants understand your vision and objectives and have your interests at heart. They’ll tell it straight and always strive to do the right thing, rather than the easy thing, to help you reach your objectives.
The skills, expertise, and experience that a business consultant can bring are one thing. However, most business consultants are also networking wizards and come with a wealth of contacts and connections.
If you’re looking for new customers, need specialist help to solve a particular challenge, or want to enter strategic partnerships with more businesses in your sector, a business consultant can identify prospects, provide introductions and help you develop those relationships.
If you don’t have any permanent, in-house business development staff, recruiting them and bringing them up to speed can take time. If you need some help in an emergency and don’t have the internal resource to support you, as they say in the movies: ‘who you gonna call?’.
External business consultants, especially those who know your business and objectives, can usually quickly respond to your issues and challenges. If you have an urgent problem that needs resolving, they’re just a phone call or email away.
Closely linked to the above point is flexibility. In most cases, you pay for a business consultant’s time and then use it when you need it. This might be a set day or two a month – or more frequently – or you may ‘bank’ several hours and draw on them when you need.
It reduces the need to hire permanent staff to do what you need the consultants to do, you’re not locked into an expensive long-term contract, and you can access the support you need, when you need it, to help your business grow.
You should be under no illusion that you’ll have to pay for the services of a business consultant. At the top end of the market, some consultants charge a pretty penny for their services.
However, although hiring a business consultant costs money, the value they can bring to your business will far outweigh the financial outlay.
As we said above, they can bring skills and experience to your business that would take years for you to gain yourself. They can also bring an objective viewpoint and be an impartial sounding board for new ideas. This sort of insight is invaluable, so rather than viewing hiring a business consultant as a cost, you should look at it as more of an investment in the future of your business.
Give us a call
If you’re looking to develop and grow your business but you’re unsure where to start, Koa Consulting can help.
We offer a full suite of consultancy services to help your business generate more leads, close more sales, maximise your customer relationships, improve your marketing and achieve your goals.
From simple advice and support to give you a fresh perspective on your business to a more in-depth and bespoke service tailored to your exact requirements, we’d love to help you grow your business.