Maximising Your Marketing ROI

Guest Blog from Shaun Cole of Born Agency

As with any business strategy, it is essential to consider the profitability of your marketing strategies. Creating bold, attractive branding is one way to ensure that your brand leaves a lasting impact on your customers and that you maximise return on investment (ROI) from your marketing activities.

Well-designed and eye-catching marketing assets can help to boost the visibility of your brand across both print and digital channels. But good design is not just aesthetically pleasing, it also helps to tell the story of your brand, create an emotional connection with your customers and cement your brand’s credibility.

Designing for digital channels can be complex but it is both an essential and an exciting element of most marketing strategies. The assets need to have multiple layouts for different platforms and devices to ensure usability and efficacy, whilst also maintaining a consistent brand image across all channels.

Design should be treated as an investment: distinctive and high-quality graphic design will differentiate your brand from competitors and help to generate more leads, leading to an overall increase in the profitability of your business. Infographics can increase web traffic by approximately 12% (compared to normal written content) and using images on social media posts can also dramatically increase engagement – so what’s not to love?

If you want to learn more about how good design can increase ROI from your marketing strategies, please get in touch.